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One Love Africa Music Festival

OLAMF

OLAMF

One Love Africa Music Festival is a festival of Africa modern music popularly known as Afrobeat. It is mainly established to promote Africa music and culture. We have established a set of values that will clarify what we stand for, both for ourselves as Africans and for the outside world. The value base should function as a support in our practical work and permeate all our activities. It is based on having the visitors in focus, togetherness, humility, positive energy, safety, well- being and African hospitality. To create a festival where everybody will feel welcome regardless of the color of one’s skin. We are a festival that is for everyone, and where people across borders meet together with good food and good music. For us, the visitors are most important! Their needs and wishes are met by being responsive, accessible and pleasant.

The idea behind One Love Africa Music Festival is bigger than just arranging a music festival, we want to use this platform to fight against racism, create understanding among people from different culture and also promote gender equality. African music is an expression of positive energy, which is love and peace, together with clarity and security in the work with and around the festival creates the positive energy that is with us at the One Love Africa Music Festival. One of the things that makes One Love Africa Music Festival unique is that we book artists and djs from different African countries thereby making it possible to the visitors to truly experience different sound of Africa music.

Who are our target group

Our target demography is, youths, both white and black, Africans and non- Africans. The main age group are people from 15 – 55 years. And we are expecting a crowd size of 3000 – 5000 visitors. That is 6000 – 10000people over the two days festival period

The Venue

Röda sten is an area in the Sandarna district in the Port of Gothenburg. It is located under the southern abutment of the Älvsborg Bridge on Södra Älvstranden, directly adjacent to the Klippan area. The area has the postal address ”Röda Sten”

In the former industrial area on the site, which until the construction of the Älvsborg Bridge in 1966 contained, among other things, a stone industry and facilities for Svenska Sockerfabriks AB (which until 1907 had been Carnegieska bruken, two buildings remain, the boiler house which was built in 1940 and which now houses Röda Stone art gallery. In addition, there is a former forge that now belongs to the Swedish Transport Agency.